The effect of bad cholesterol(LDL Cholesterol). Low-density lipoprotein is the major cholesterol carrier in the blood. If too much LDL cholesterol circulates in the blood, it can slowly build up in the walls of the arteries feeding the heart and brain. Together with other substances it can form plaque, a thick, hard deposit that can clog those arteries. This condition is known as atherosclerosis. A clot (thrombus) that forms near this plaque can block the blood flow to part of the heart muscle and cause a heart attack. If a clot blocks the blood flow to part of the brain, a stroke results. A high level of LDL cholesterol (160 mg/dL and above) reflects an increased risk of heart disease. If you have heart disease, your LDL cholesterol should be less than 100 mg/dL. That's why LDL cholesterol is called "bad" cholesterol. Lower levels of LDL cholesterol reflect a lower risk of heart disease. Choelsterol Support is one of our products that can help maintain healthy cholesterol levels. Cholesterol Support™ is a dietary supplement specifically formulated to support your body's natural metabolism of cholesterol.* In addition to this effective supplement, we recommend a diet low in saturated fats and regular aerobic exercise.